InnoCulture 2025 in Tallinn: competencies of cultural and creative industries that shape the future

The InnoCulture industry conference is back! On 19–20 November 2025, professionals from the cultural sector will meet in Tallinn to develop competencies around the slogan “Exploring CCI Skills That Shape Tomorrow.” Adam Mickiewicz Institute is a co-organiser of the project.

Cross-sectoral approach to culture and creative industries

The second edition of the InnoCulture conference to be held in Estonia, at the Kultuurikatel (Tallinn Creative Hub). It builds on the success of the EUSBSR’s 2024 pilot cultural forum held in Gdańsk. This year’s event focuses on the cross-sectoral potential of culture and innovation, with particular emphasis on the development of creative competencies that influence the modern world. Professionals from cultural and creative industries from across the Baltic Sea Region will come together to delve deep into the theme of “Exploring CCI Skills That Shape Tomorrow.”

Participants will take part in inspiring keynotes led by prominent personalities from the world of culture, innovation, and entrepreneurship, as well as numerous networking opportunities with partners and leaders from the region. The programme also includes a series of practical workshop sessions – each participant will attend two of four workshops focused on co-creation, experience sharing, and cross-sectoral collaboration.

The Programme of InnoCulture 2025 Conference in Tallinn – networking and workshops for culture professionals

Keynote 1: Kati Uusi-Rauva – “Skills and Cross-sectoral Approaches”

Kati Uusi-Rauva, a cultural anthropologist and director of EIT Culture & Creativity North, has been supporting the creative sector in exporting, internationalising, and obtaining funding for more than two decades, combining her experience as a game developer, agent, entrepreneur, and expert in business development and grant programmes.

Keynote 2: Marcin Piotrowski - “What role does culture play in building social resilience?”

Marcin Piotrowski is a sociologist, cultural animator, and place branding specialist who, as the leader of numerous initiatives – from festivals and social campaigns to humanitarian efforts – has built a strong reputation as an expert in the areas of culture, social resilience, and city branding, for which he has received numerous national and international awards.

Workshop session 1: Skills X Arts and Technology, Session Leader: Anastasia Lemberg-Lvova 

A dynamic workshop where art and technology intertwine, opening up new creative possibilities. Participants will learn innovative approaches to combining digital tools with artistic practice, inspired by the Estonian cultural scene.

Workshop session 2: Skills X Survival, Session Leader: Marcin Piotrowski

A workshop on the competencies needed by cultural workers in the face of contemporary crises – from social exclusion through political instability to lack of youth activation. Participants will become familiar with tools for building resilience, engaging in dialogue, and organising cultural activities in challenging environments.

Workshop session 3: Skills X Communication, Session Leader: Oleg Koefoed

A workshop to equip participants with practical tools for effective communication with decision makers and funds. Includes lobbying techniques, orientation in cultural policies (EUSBSR, CBSS), and methods for building sustainable inter-institutional partnerships.

Workshop session 4: Skills X Social Entrepreneurship, Session Leader: José Carlos Ceballos

An introductory workshop on the basics of social entrepreneurship, based on projects rooted in local traditions and values. The programme includes case studies, group work, discussions, and simple tools to help turn ideas into real action.

InnoCulture 2025 Conference - Vol. 2 – Practical information

• Dates: 19–20 November 2025

• Venue: Kultuurikatel, Kursi 3, 10415 Tallinn, Estonia

• Participation in the conference is free of charge

• More information: eusbsr.eu

• Organisers: PA Culture (Policy Area Coordinators: Adam Mickiewicz Institute and the Ministry of Agriculture, Rural Affairs, European Affairs and Consumer Protection of the Land of Schleswig-Holstein) in cooperation with Creative Estonia, Baltic Sea Cultural Center, ARS BALTICA and CCI Contact Desk