The Don’t Panic! We’re from Poland programme, initiated by the Adam Mickiewicz Institute in 2008, is a brand recognised around the world as a synonym for fresh, promising music from Poland. The programme comprehensively promotes contemporary Polish music abroad, through the participation of Polish artists and music-industry professionals in musical events such as showcase festivals, conferences and trade fairs, as well as networking events.
The role of Don’t Panic! We’re from Poland is to supply tools allowing artists to consistently build their position on foreign markets. Thus far it has presented more than 360 selected performers at more than 150 events in 21 countries. After a few years establishing a presence at the world’s most important showcase festivals, such as SXSW, The Great Escape, the Reeperbahn Festival and Primavera Sound, and the presentation of the best of the Polish music scene, the time has come to broaden our activities in the direction of building relationships with neighbouring countries. In 2017 we will begin projects aimed at developing the exchange taking place within our region at the artistic and business level.
In the face of the dynamically developing number and quality of new talents from Poland, one of the key tasks of the programme is also the integration of the domestic music sector around ideas and tasks related to the export of Polish music. From this point of view, equally important to the presentation of the musicians themselves are activities supporting the creation of a friendly atmosphere for networking. Don’t Panic! We’re from Poland co-organises discussion panels, workshops, lectures and conference events in the country dedicated to the operations of the music business around the world, targeting music managers, promoters and publishers. The priority of the programme is developing the ranks of young music managers. Additionally, Don’t Panic! We’re from Poland regularly represents Poland at the most important global music fairs, such as Jazzahead and WOMEX.
In 2017, the programme will be present at showcase festivals including Eurosonic in the Netherlands, MENT in Slovenia, Tallinn Music Week in Estonia, Westway Lab in Portugal, Spring Break in Poland, Primavera Sound in Spain, the Reeperbahn Festival in Germany, Zandari Festa in South Korea, Budapest Showcase Hub in Hungary and the Jazzahead fair in Germany and WOMEX in Poland. Additionally, Polish artists will appear at summer festivals in the Visegrad countries.
Over the past few years, Don’t Panic! We’re from Poland and the blue and pink rabbit that symbolises the brand have become not only synonyms for the export of Polish music, but also an inspiration for similar projects in neighbouring countries.